Over 15 years ago MacWorld sent a photographer all the way out to Tennessee to get a photo of me for some reason. The photographer was nice and we took some pictures, and then he wanted me to pose next to a 30 foot cow in front of a local milk company. He said it was just for fun and they would never use it. Of course, they did. The caption was: 'Bill Appleton: A step ahead of the herd.' The lesson here is: if you don't want your picture in front of a large cow, don't stand there. - found on Scripting News
He wrote World Builder in 18 months while he was still a student. The product he is probably best known for is SuperCard, a hypertext authoring tool that was very popular in the 90s.
Bill is one of the world's leading experts on service-oriented architectures, rich media authoring tools, and user interface development environments. He has written over 2 dozen commercial software publications including the ground breaking multimedia authoring tool SuperCard and the world wide number one best-selling CD-ROM Titanic: Adventure out of Time. As CTO of Messagebay, his ActiveX control work was downloaded over 75 million times. He previously served as President of the CD-ROM publishing company CyberFlix, and has worked closely with Disney, Paramount, Viacom and Bandai to build creative vehicles for content development. Many leading computer publications and mainstream magazines have featured Bill's work, including People, Newsweek, and US News and World Report.